ABOUT US – RUEIZU, ESTABLISHED IN 2004

Your German partner for high-quality forged wheels – produced with over 20 years of experience.

Rueizu GmbH, based in Idar-Oberstein, Rhineland-Palatinate, is your professional wheel manufacturer. With our own production as well as research & development, we manufacture high-quality light-alloy wheels (aluminum/magnesium) in sizes from 13 to 32 inches – also available as custom-made solutions tailored to your requirements.

Whether for your sports car, off-road vehicle, or tuning company: Rueizu GmbH stands for light-alloy wheels of nothing but good quality.

For Private Customers

Are you looking for a custom wheel that makes your vehicle unique? We manufacture according to your wishes – whether a one-off custom piece or one of our TÜV-approved series models.

Our brands for the road:
RueiZu, RZ Forged, LOBO RAD – for discerning drivers who value safe, efficient, and innovative lightweight design.

Our brand for Offroad & Expedition:
KMC FORGED, X-Tuning – robust, high-performance wheels for off-road vehicles, pick-ups, and SUVs. Developed for extreme conditions, without compromising on safety.

For Business Customers (Tuners, Dealers, Brands)

Do you need a flexible production partner for small series, OEM/ODM projects, or special custom orders? We offer:

  • Own production in China – no high minimum order quantities

  • Quality from Germany

  • Prototypes in approx. 15 working days, small series from 10 sets upwards

  • Regular laboratory tests according to STVZO TÜV / JWL VIA. ECE/ABE or component approvals – as you require

  • Offroad specialization: We understand the demands of off-road use – from material selection to load distribution

Our Research & Development Expertise

Since 2004, we have been developing wheels – not just as a supplier, but as the owner of our own brands with our own engineering.

This includes:

  • Collaboration with a specialized research center in Japan – material research, flow simulation, and lightweight technologies

  • German design & engineering – design, strength calculation, and optimization for road and off-road use

  • In-house laboratory – regular testing for bending strength, impact resistance, corrosion, and material structure

  • TÜV certifications from our own development – our own models with ABE or component approvals, developed and tested according to STVZO guidelines

We don't simply manufacture according to customer drawings – we develop our own series, our own molds, and our own technical solutions. This makes us a true development partner, not just a producer.

Our Background

  • 2004: Launched as an OEM and aftermarket supplier.

  • 2016: Establishment of Rueizu Handel GmbH in Heilbronn.

  • 2018: Relocation to Idar-Oberstein (planned own production facility).

  • Today: Own factories in China, research in Japan, sales in Germany.

Your Advantages – whether private or commercial

  • German quality control and point of contact

  • Short decision-making processes and customized solutions

  • Certified safety for road, racetrack, and off-road use

  • Genuine development expertise – not just contract manufacturing



Rueizu Wheels is your international wheel rim manufacturer with own production and R&D (aluminium/magnesium).

We are also verified by KBA-approved technical services. Our quality management therefore also meets all relevant requirements.

In addition to the QM system approved by TÜV, we are also certified to DIN EN ISO 9001 / ISO/TS-16949.

Our production technology can meet customer requirements regardless of size, wheel load or speed. Our motivated team always pays attention to the wishes and needs of our customers and provides professional solutions.

As your rim specialist, we will provide you with professional advice, expert technology, first-class products and experienced customer service.

RUEIZU also covers high-quality rims in all types:

1. Aluminum / Magnesium - Forging (Monoblock, 2/3 pcs Forged);
2. Flow forming (cylinder pressure rollers);
3. casting;

We can also provide custom designed/personalized customized products.

RUEIZU aims for not only the German Quality!

  • RueiZu

    Exclusively forged special rims (one-piece or multi-piece). Due to the strength of the material (6061- / 7075/ AZ80A-T6), the product is light in weight and high in performance, making it ideal for street and track use.

    see products 
  • X tuning

    Satisfying not only the heart with bold, inspired, unconventional designs. But also the head with innovative, flow-forged and forged construction that guarantees unsurpassed strength and durability under any road. 

    see products 
  • LOBO

    The LOBO range utilizes casting and flow forming (A356-T6) technology. Not only are they affordable, but they feature lightweight technology. The low-pressure casting/ flow forming process makes the product parts have reliable strength.

    see products