ABOUT US – RUEIZU, ESTABLISHED IN 2004

Your German partner for high-quality forged wheels – with over 20 years of experience.

Who We Are

Rueizu GmbH, headquartered in Idar-Oberstein, Rhineland-Pfalz, is a German wheel manufacturer producing through Rueizu partner factories in China, with research and development collaborations in Japan. We produce high-quality aluminum and magnesium alloy wheels in sizes from 13 to 32 inches – both standard series and custom-made to your individual requirements.

Whether sports cars, off-road vehicles, or tuning companies – we deliver alloy wheels of the highest quality.

For Private Customers

Looking for a wheel that makes your vehicle truly unique? We manufacture to your specifications – whether a one-off custom piece or one of our TÜV-certified series models.

🚗 Road Brands

  • RueiZu
  • RZ Forged
  • LOBO RAD

For discerning drivers – safe, efficient, innovative.

🏔️ Off-Road & Expedition Brands

  • KMC FORGED
  • X-Tuning

For off-road vehicles, pick-ups, and SUVs – no compromises.

For Business Customers

Need a flexible production partner for small series, OEM/ODM projects, or custom manufacturing?

Your Requirement Our Solution
Low minimum order quantities Production at Rueizu partner factories in China – no high minimum quantities
Fast turnaround Prototypes in approx. 15 working days, small series from 10 sets
Individual certification Lab tests to STVZO TÜV / JWL VIA – ECE/ABE or parts certificate per your specifications
Off-road expertise We understand the demands of off-road use – from material selection to load distribution

Research & Development Expertise

Since 2004, we have been developing wheels – not just as a supplier, but as owners of our own brands with our own engineering.

🇯🇵 Research in Japan
Materials research, flow simulation, and lightweight construction technologies
🇩🇪 German Design & Engineering
Design, structural analysis, and optimization
🔬 In-House Laboratory
Bending strength, impact resistance, corrosion, and material structure
✅ TÜV Approvals
Including our own models with ABE or parts certificate per STVZO

We don't simply manufacture to customer drawings – we develop our own series, our own molds, and our own technical solutions. This makes us a true development partner, not just a producer.

Milestones

Year Milestone
2004 Started as OEM and aftermarket supplier
2016 Founded Rueizu Handel GmbH in Heilbronn
2018 Relocated to Idar-Oberstein – planned own production facility
Today Rueizu partner factories in China, research in Japan, sales in Germany

Your Benefits – Private or Business

✅ German Quality Control
and personal contact persons
✅ Short Decision Paths
and individual solutions
✅ Certified Safety
for road, race track, and off-road
✅ Real Development Expertise
not just contract manufacturing
Your partner for custom wheel solutions – for over 20 years.

Rueizu Wheels is your international wheel rim manufacturer with own production and R&D (aluminium/magnesium).

We are also verified by KBA-approved technical services. Our quality management therefore also meets all relevant requirements.

In addition to the QM system approved by TÜV, we are also certified to DIN EN ISO 9001 / ISO/TS-16949.

Our production technology can meet customer requirements regardless of size, wheel load or speed. Our motivated team always pays attention to the wishes and needs of our customers and provides professional solutions.

As your rim specialist, we will provide you with professional advice, expert technology, first-class products and experienced customer service.

RUEIZU also covers high-quality rims in all types:

1. Aluminum / Magnesium - Forging (Monoblock, 2/3 pcs Forged);
2. Flow forming (cylinder pressure rollers);
3. casting;

We can also provide custom designed/personalized customized products.

RUEIZU aims for not only the German Quality!

RUEIZU IMAGES

  • RueiZu

    Exclusively forged special rims (one-piece or multi-piece). Due to the strength of the material (6061- / 7075/ AZ80A-T6), the product is light in weight and high in performance, making it ideal for street and track use.

    See products 

  • X-Tuning

    Satisfying not only the heart with bold, inspired, unconventional designs. But also the head with innovative, flow-forged and forged construction that guarantees unsurpassed strength and durability under any road. 

    See products 

  • LOBO

    The LOBO range utilizes casting and flow forming (A356-T6) technology. Not only are they affordable, but they feature lightweight technology. The low-pressure casting/ flow forming process makes the product parts have reliable strength.

    See products